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www.ladbrooks.com promotions
- September 25th, 2008
Far from resting on their laurels after dominating the high street Ladbrokes have continued t evolve new ways to attract punters as the betting industry continues to become more and more competitive.
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As well as introducing new services, like Ladbrokes Xtra and continuing to improve their on-line content with big name tipsters the Harrow based firm have always had a knack at getting their promotions spot-on.
‘The Magic Sign’ realised years ago that even the little things make the difference. For example over this year’s Ryder Cup if you had a bet of a certain value on the competition you would get three free golf balls. It seems simple but by working on the assumption, that’s is generally true, if you like watching and betting on Golf you probably like playing it they tapped into something a bit different that made the casual punter take notice.
In recent years they have been very astute at luring traditional and habitual racing punters into the world of on-line poker. They did this by running tournaments where you could win part ownership of a racehorse, a good way to increase turnover without having to recruit extra customers.
The latest masterstroke from the boys and girls at Laddies is the introduction of a loyalty card. For too long odds makers have been complacent in the fact that regulars will always return but as the betting public is becoming younger and looking for more for their cash this has begun to change. By introducing this scheme where you receive points towards a free bet every time you wager punters will make sure they come back to earn more.
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