www.williamhill.co.uk – My daily monotonous journey to and from the office takes me through a more affluent part of the city where, as I have noticed on countless occasions, there is a William Hill betting shop situated on the corner of a very busy road junction. I always wonder what type of people frequent this establishment given its location. This place seems to fly in the face of the old stereotypical assumption that only the working-class would be found inside, smoking endless cigarettes and gambling loose change from their pockets until empty.
I’m tempted to park up and take a look inside this familiar outlet with its very familiar name, but the very busy road junction is, as usual, very busy, and I don’t have time to work out how exactly I’m going to park my car.
So, as I get home I decide to see if William Hill has a website. I enter the name into Google and immediately the links to their website appear, right at the top of the page. As I click on the link I am half expecting the room to fill with smoke and the chit-chat of men with Yorkshire accents! But I’m pleasantly surprised by the crisp clean webpage that loads into the web browser, set against a soft blue background. It looks rather upmarket! My nostalgic vision of the bookies is soon washed away, replaced by increased respect for an old name which has moved forward with the times, and I’m being offered a £10 free bet if I create an account! I don’t hesitate in signing up.
The website itself is a joy to navigate. The odds are displayed clearly and the variety of markets is easily reached with minimal effort. It’s all so much easier than trying to park your car and filling in a betting slip with a little pen.
I’m still tempted to take a look inside that shop I pass every day, but now it’s to see if it’s as clean and tidy as their website. I hope so. www.williamhill.co.uk
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